Areej Al Ameerat
Our own Arabic perfume house, built around oud.
Turning Vision
into Legacy
Ali Al Mulla Group began in luxury retail in the UAE in 1999. Today it runs more than 65 companies, from fragrance boutiques to aviation, healthcare and sustainable energy.
Explore the Group(01) Who we are
A UAE group built on luxury retail, now investing well beyond it.
Mr. Ali Al Mulla founded the Group in 1999. Each of our ventures keeps its own name and character, much like a couture maison, and draws on the Group for capital, market knowledge and operations.
Read the chairman's words- 65+Companies in the portfolio
- 15+Countries on four continents
- 3,000+Employees
- $1.5bn+Group asset value
(02)
Eleven sectors under one group
Through GL Holdings, our investment arm, the Group has moved past retail into eleven industries, from oil and gas to education.
Discuss an investment01 / 11
Sustainable Energy
Green battery technologies, clean mobility and renewable energy systems. We are building regional infrastructure for energy storage, electric transport and decarbonised logistics, in line with the UAE's Net Zero 2050 commitment.
02 / 11
Aviation
Aviation services, logistics infrastructure, MRO facilities and next-generation air transport, with a strong focus on compliance and safety.
03 / 11
Healthcare
Medical infrastructure, digital health platforms, pharmaceutical distribution and specialised care, aligned with national health strategies.
04 / 11
Logistics
Supply chain infrastructure, last-mile fulfilment, B2B and B2C logistics and cold chain networks, tied into the Group's retail, food and distribution platforms across the GCC.
05 / 11
Hospitality
Boutique hotels, integrated resort concepts and lifestyle venues that pair cultural relevance with international luxury standards.
06 / 11
Fin-Tech
Digital banking, payments infrastructure, blockchain technologies and platforms that widen access to financial services.
07 / 11
Technology
Enterprise platforms, SaaS models, AI-powered applications and infrastructure tech, from innovators whose platforms can scale fast across healthcare, retail and fintech.
08 / 11
Oil & Gas
Targeted investments in oil and gas services, logistics and infrastructure that support national energy agendas, alongside cleaner technologies.
09 / 11
Manufacturing
Localised manufacturing, advanced production facilities and supply chains, from packaging and consumer goods to specialised industrial components.
10 / 11
Education
Private schooling systems, e-learning platforms and skill-based training institutions.
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Real Estate
Commercial, mixed-use and residential property in growing urban and economic zones, developed and managed for long-term return.
(03)
Luxury retail across the GCC
Flagship stores and omnichannel platforms in the region's busiest luxury destinations, staffed and run by our in-house brand team.
Expansion roadmap 2025–2029
Between 2025 and 2029 we plan more than 30 new stores.
- London
- Riyadh
- Jeddah
- Bahrain
- Qatar
- Oman
30+ new stores in the pipeline
(04)
What a brand gets when it comes to the Gulf with us
We handle the locations, the marketing and the logistics, and a dedicated growth manager answers for your brand's performance. Our goal is 40+ brands under the Group.
- 20+
Retail real estate access
Prime mall locations for immediate visibility and growth.
- 02
Omnichannel support
Online, offline and hybrid sales channels, run as one.
- 25M+
Marketing firepower
Combined annual ad impressions behind our brands.
- 04
Localisation expertise
Local language, culture and consumer behaviour.
- 05
Logistics infrastructure
Warehousing, delivery networks and B2C fulfilment across the region.
- 06
Brand advocacy
Dedicated growth managers for strategy and performance.
- 1999
Proven expertise
In luxury and retail markets since the Group was founded.
